The Problem
Bounce High
Customer's are visiting your homepage - not understanding your value - and leaving
Conversion Low
Customers see your Ads but are not compelled to click
Sales velocity low
Customers don't see how your different from the competition and go for a cheaper alternative
The solution
Research
Customer interviews and competitor analysis to find the key insight
Strategy
Develop a strategic customer segmentation and market positioning strategy
Messaging
Based on the research and strategy, we can build a crisp messaging for your whole funnel
How
The solution
Diagnostic
We dig into the the specific metrics you want to improve and diagnose the problem
Create
We develop the new homepage, Ad content or sales narrative
A/B Test
We A/B test to find if the diagnosed problems have been solved.
Free
A light diagnostic and 5 customer interviews
Full research
Research
Detailed diagnostic, customer interviews and competitor analysis
Starting at $1500
Prices adjusted depending on scale
Messaging
Positioning Strategy, Messaging Framework, Final Copy, A/B testing
​
Starting at $2000
Prices adjusted depending on scale
About
BSc, Biology, Imperial College London
MSc, Geophysics and Policy, UCL
With a strong scientific background, I've successfully applied rigorous research methodologies to market research.
Over a decade in the industry, I've developed comprehensive Marketing and Product expertise, first by developing a Food Tech product that secured $2M in investment, then by leading Marketing initiatives across Agency and Product sectors.​
Mentors
Mark Kilens
Canberk Becker
Alan Hale, MBA
Ex VP Marketing HubSpot Academy, CMO Drift
Ex Head of Growth Cognism and Hockey Stack
45 years of Fortune 500 Market Research Projects